Mixed reality marketing.
 
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Taking interactive storytelling to the next level.

 
 

OBJECTIVE:

Jabra wanted a memorable activation to demonstrate their speech focused in-ear headphones.

 

 

EXECUTION:

We developed a story based around an MI5 operative locked in a car boot with nothing his mobile phone. He talks individuals through a 15 minute hunt to find him somewhere on London’s streets. The actor playing the MI5 operative speaks to them in real time, demonstrating the excellent audio capabilities of the headphones. And we use music excerpts to add tension to the experience (as well as demonstrating the headphones’ musical capabilities).

 

 

Results:

This one is still in development so we don’t have any hard figures yet. But in testing it's extremely immersive and simple.

 
 
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