Mixed reality marketing.
 
 

A live action show that made people feel like they were truly living in the fifties.

 
 

OBJECTIVE:

To create a buzz on social media and digital channels in the lead up to the show.

 

 

EXECUTION:

We created a fully functioning phone network using the Hill Valley phone numbers that guests could use to leave messages for each other. We also created unique backstory, address and job for each of the 10,000+ guests so that they genuinely felt a part of the world and story.

 

 

Results:

Back To The Future was one of the most successful and immersive Secret Cinemas to date. And we were proud to play our part.

 
 
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