An incredible AR experience that brough the Felix cat to life for London commuters.
Felix wanted an experience that would truly bring to life their ‘up to mischief’ campaign.
In this Waterloo station takeover, shocked commuters first saw Felix the mischievous cat leaping from ad to ad through specially created digital billboards, creating an initial disruptive effect. Then they were allowed to interact directly with the cat - playing with it, petting it, and throwing balls of string - via a carefully orchestrated virtual avatar that reacted to commuters physical movements in real-time.
Peoples’ average interaction time was 2.5 mins in the station, with 95% positive user feedback. And we gained more than 2 million views on-line. A pretty impressive result.