Mixed reality marketing.
 
 
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The World's first projection mapping on the White Cliffs of Dover.

 
 

OBJECTIVE:

To communicate loudly the UK launch of Carlsberg's new packaging design - That Calls for a Carlsberg.

 

 

EXECUTION:

Armed with a budget that would struggle to cover a week-long radio campaign, we instead presented a disruptive idea to produce two huge projection mapping shows on the White Cliffs of Dover - a World first - showing hard-working builders restoring the cliffs and enjoying a celebratory beer afterwards. We repeated the show on London's famous Liverpool Street Station at rush hour, lifting commuters’ spirits with a reward for a hard day's work.

 

 

Results:

5% increase in quarterly beer sales (easily covering the campaign costs), over 170,000 hits on YouTube on top of people on the day, plus unprecedented PR coverage around the world applauding Carlsberg's creativity.

 
 
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