The UK’s first-ever augmented reality Easter Egg Hunt
Create a memorable Easter promotion aimed at mums & kids that encourages downloads of the Asda app.
Our Easter Egg Adventure saw children and adults searching for specially designed ‘AR enabled’ stickers around the store. When scanned with their smartphones the stickers transformed into a virtual 3D Easter Eggs that hatched open to reveal a secret letter. The letters formed a password that, once completed, entitled the successful treasure hunter to a free Easter gift.
The three-day promotion ran in 400 Asda stores and saw over 35,000 downloads of the app in that time. Shopper feedback was overwhelmingly positive and led to a repeat activity in Halloween.