We developed a story based around an MI5 operative who talks individuals through a 15 minute hunt for a bomb hidden somewhere on London’s streets which they then have to diffuse. The actor playing the MI5 operative speaks to them in real time, demonstrating the excellent audio capabilities. And we use music excerpts to add tension to the experience (as well as demonstrating the headphones’ musical capabilities).
The short play time and low cost was a great solution for a smaller marketing budget. We’re still waiting to hear when this is going to happen.