Secret Cinema’s recreation of 1950s Hill Valley was one of the most expensive and elaborate shows they’d ever created. With real-life shops and bars, and a live band playing at the Enchantment Under The Sea Dance, visitors felt completely lost in the world of Marty McFly and Doc Brown.
To help launch the production, we directed the digital pre-narrative: the experience that first draws the audience into the story before the event even begins. To match the ambition of the show, we created a fully functioning phone network using the Hill Valley phone numbers that guests could use to leave messages for each other. We also created unique backstory, address and job for each of the 10,000+ guests so that they genuinely felt a part of the world and story.